Category Archives: PSAs

How “Walking Dead’s” Sasha Wants You to Beat Cancer

The Walking Dead‘s Sasha knows a thing or two about dodging scary monsters.

Cancer happens to be the scariest invisible monster out there.

Good thing Sonequa Martin-Green (aka Sasha) has our back as Stand Up To Cancer’s ambassador.

First line of defense against battling this menace?

Clinical trials.

It’s the “brightest torch researchers have to light their way,” says Sonequa in Stand Up To Cancer’s newest PSA.

Urging cancer patients to take part in the trials to help develop effective medicine.

Less than five percent of cancer patients sign up for research trials in this country.

“Clinical trials are a fundamental path to progress and the brightest torch researchers have to light their way to better treatments,” Martin-Green says in the PSA out to be distributed nationwide this month.

“And if you’ve been diagnosed with cancer, they may be your brightest ray of hope. That’s because clinical trials allow researchers to test cutting-edge and potentially life-saving treatments while giving participants access to the best options available,” she added.

Being up close and personal to the issue–Sonequa’s mom is a cancer survivor–makes her want to lead the charge for this issue.

“Participation in clinical trials is so important, and I’m honored to lend a voice to this message so that more patients can be aware of their options,” the Star Trek Discovery star shared.

With the right treatment plan, cancer can finally fuck off for good.

Fingers crossed, y’all. This monster will be exterminated soon.

Bow Wow, Sway Calloway, Ice-T and Blair Underwood Say No More to Domestic Violence PSA

HomepageSlideshow-Viacom-NOMOREPSA

Domestic violence is always an issue that falls off the radar of public awareness, even when forced to confront it. So color me surprised when Law & Order: SVU star Mariska Hargitay recruited some celebs for her PSA about preventing sexual assault and domestic violence.

Rapper turned “106 and Park” host Bow Wow (now going by his gov name: Shad Moss), MTV’s Sway Calloway, Blair Underwood, and of course Mariska’s L&O co-star Ice-T lent their voices to say No More to domestic violence.

IceT_NOMORE_PSA_PrintAd_9_17_13

The PSA campaign–airing on all Viacom networks: VH1, BET, MTV, Comedy Central, TV Land and Spike this summer–is a smorgasbord of celebs saying they won’t stand for violent relationships going unchecked. Can I get an amen on that?

The videos are a product of a collaboration between Mariska’s Joyful Heart Foundation, an org dedicated to empowering survivors of sexual assault and domestic violence, and Viacom Velocity Creative (they brought the talent).

“For the first time in history, the domestic violence and sexual assault movements are coming together under one symbol and one unifying message: “NO MORE. Together we can end domestic violence and sexual assault.” You can’t overstate the significance of sexual assault,” says Mariska in a press release.

From your lips to God’s ears…

Check out all the videos here