40 minutes. Less than an hour for mother nature to unleash a cyclone of ferocity that swept away lives, property and the small town of Moore, Oklahoma. In less than 48 hours, Kevin Durant of the Oklahoma City Thunder was the first to step up relief efforts by donating $1 million dollars to the victims of the tornado.

@kdtrey5 steps forward and gives $1mil matching gift to the ARC for disaster relief, text “REDCROSS” to 90999 for a $10 donation.

— Red Cross Oklahoma (@redcrossokc) May 21, 2013

As well as put boots on the ground. The hoop star visited a local Red Cross chapter….

…to take donations.

And helped Red Cross volunteers working at a food shelter pack up supplies.

More importantly he’s inspired his employer–the NBA–to follow his lead by donating a matching $1 million dollar donation.

And convinced Nike to donate $1 million dollars worth of his merchandise to Okie victims. Including profits from his signature sneaker the Oklahoma City KD V Elites.

Reached out to my @nike fam to see if they could help Oklahoma.They’re in. gonike.me/OKC

— Kevin Durant (@KDTrey5) May 24, 2013

I don’t know about ya’ll but I think I’ve become a KD fan. Keep up the good work, man.

And, everyone, please continue to send support and prayers to Oklahoma residents effected by this devastating twister scientists characterize as being more powerful than the atomic bomb dropped on Hiroshima Japan during WWII. Wow…

To donate time and/or money to the Moore, Okla relief efforts please visit www.redcross.org/Donation or www.regionalfoodbank.com/HelpOK

Sources:

Red Cross Twitter

Buzzfeed