Cinderella Pushes Girls to Be Scientific

Keke Palmer is stepping out of her Cinderella ball gown and into a Sherlock trench to get young girls psyched about science and technology.

The Broadway star teamed up with DoSomething.org and 3M, a science-related tech company, to promote a text campaign,hosted by Science Sleuth, that motivates young girls to solve crimes using S.T.E.M (science, technology, engineering and math) concepts.

The campaign launched this month and gives young girls the chance to play “True Detective,” while zeroing in on how science plays a major part in obtaining clues to catch the culprit.The “high-schoolers-turned detectives” will get these kind of conundrums to solve:

“In the hallway the thief posted a ransom note (you guess they wore gloves). Do you examine the note using A) forensic science or B) graphoanalytics (whatever that is).”

The girls that follow through with the campaign, the brainchild of DoSomething.org, can choose between voting on a worthy classroom in need of a revamp courtesy of 3M or learning about careers in the STEM industry.

Let’s pray it’s the latter ’cause numbers don’t lie: 66 percent of girls and 68 percent of boys in fourth grade say they like math and science. But, by eighth grade girls’ interest has waned. Only when exposed to what engineers actually do, 76 percent of girls consider it as a career.

Seeing how Keke is already a groundbreaker–as the first Black Cinderella on Broadway–she was happy to lend her support via PSA.

“I’m honored to be part of a campaign that helps girls succeed. There are so many opportunities available for young women when they’re given the access to the right tools.”

To learn more about the Science Sleuth text campaign visit DoSomething.org/clue or text CLUE to 38383

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