To change those numbers, UNICEF, FC Barcelona Foundation and Reach Out to Asia have teamed up to start three pilot education programs that marry sports with schooling.
The orgs are raising money to jump start the programs in three of the most impoverished countries–Indonesia, Nepal and Bangladesh–and expand from there.
To take the 1 in 11 challenge, grab a ball (doesn’t matter what kind) and a camera or smart phone. Shoot a short innovative (no pressure) film using the ball or making it an accessory. Then, blast the short film on Twitter, Instagram, Facebook, Tumblr with #1in11 and nominate two friends to take the challenge.
Finally, and most importantly, make a donation, if possible.
Keep tabs on the 1in11 challenge as you could win some cool offerings. Including a Serena Williams autographed Murakami Flower ball. To see the full list of prizes click here.
The challenge runs from Jan. 11th to Feb.13th. Winners will be chosen based on originality and creativity of the videos.
Who knows? Maybe this will be the new ice bucket challenge.